01
NIL-driven recruiting
The recruiting arms race is more NIL-driven than ever, and the gap between programs keeps widening.
Athlete-led camps that turn NIL into revenue.
Turnkey camp operations for university athletic departments. Zero upfront cost. We build and run the program, your athletes earn compliant NIL, and your department shares the revenue.
$0M+
Potential annual NIL
Compliant third-party value at scale
50/50
Revenue share
Transparent split, paid to your department
$0
Upfront cost
We cover all capital and expenses
Our Partners
The athletic departments running their full camp slate with us today. Click cards for more details.
We run the full camp slate for the Horseshoe Collective at Boise State. Current Broncos lead youth camps across the program while registration, marketing, insurance and staffing all run through us, turning game-day talent into compliant NIL.
- School
- Boise State
- Location
- Boise, ID
- Sports
- Volleyball, Football +4
We operate youth camps with Santa Clara Broncos across soccer, basketball and volleyball. Athletes lead small-group sessions that give families direct access to Division I coaching, and give every athlete an equitable, compliant NIL path.
- School
- Santa Clara
- Location
- Santa Clara, CA
- Sports
- Soccer, Basketball, Volleyball
The settlement changed the math.
The House v. NCAA settlement raised the bar on NIL value at exactly the moment budgets got tighter. The programs that pull ahead will find scalable, equitable revenue outside the cap.
02
Scalable third-party NIL
Genuine third-party opportunities that benefit every sport, not only the marquee ones, are hard to find.
03
Competitive advantage
A differentiated, repeatable way to invest in the program without drawing down existing budgets.
Our model turns NIL into department revenue.
One operating partner. Three outcomes that compound for your department.
01
Generate revenue
Direct profit to your department through transparent revenue sharing.
02
Create NIL
Equitable, sustainable NIL for student-athletes across every sport.
03
Zero investment
We cover all initial capital and operating expenses.
✓
Zero upfront investment from the department
✓
A dedicated team handles every operation
✓
Fully compliant as third-party NIL
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Equitable NIL opportunities for all sports
A four-phase build, run entirely by us.
01
Partnership setup
An initial consultation and a program designed around your department.
02
Full operations
We handle registration, marketing, insurance, staffing and every logistic.
03
Camp execution
Student-athletes lead high-quality camps while earning compliant NIL.
04
Revenue distribution
Transparent 50/50 revenue sharing, paid back to your department.
Value across the whole athletic ecosystem.
Athletic departments
Sustainable revenue and compliant NIL opportunities across every sport.
- Zero upfront investment required
- Transparent 50/50 revenue sharing
- Third-party NIL outside the revenue-share cap
- Equitable NIL distribution
- Enhanced recruiting advantage
Student-athletes
NIL earnings, leadership experience and mentorship through coaching youth camps.
- Compliant NIL compensation
- Professional development
- Community engagement
- Resume-building experience
Want to host your own camp or coach lessons in your community? Email [email protected] or sign up here.
Coaches
Community visibility, recruiting touchpoints and athlete development, without the operational burden.
- Recruiting showcase opportunities
- Community brand building
- Athlete leadership development
- Zero administrative overhead
Youth sports community
High-quality instruction from college athletes, and memorable, skill-building experiences.
- Instruction from college athletes
- A professional camp experience
Want to bring college athletes to your club or partner for a clinic? Email [email protected].
By athletes, for athletes.
Growing up in a small town in South Carolina as the oldest of five, our founder Cara Bognar was starstruck by the college athletes who came back to her club. In 2020, she achieved her childhood dream of swimming in college at the University of Illinois.
When the Name, Image and Likeness bill arrived in 2021, she saw the gap: a way for every athlete, not just the marquee names, to create opportunity for the next generation. As someone from a traditionally non-revenue sport, she knew athletes needed a platform to earn on their own time while uplifting their communities.
So she launched Top Tier, an NIL marketplace that matches college athletes with families looking for lessons, camps and clinics for their kids.
Deep athletic understanding
We have lived the student-athlete experience. This is personal, not theoretical.
A proven NIL marketplace
Top Tier has connected college athletes with opportunities nationwide, ready to scale with you.
Athlete-first philosophy
Every decision starts with student-athlete welfare, alongside sustainable revenue.
Aligned incentives
We only succeed when your department does. 50/50, zero upfront, fully aligned.
Frequently asked questions
What is the implementation timeline?
Our four-phase strategy typically spans 9 to 10 months from initial setup to full-scale operations across all sports. We can begin with a pilot for select sports and scale based on your comfort level and results.
How does insurance and liability work?
Top Tier provides comprehensive coverage for all camp activities, including general liability and participant accident coverage. Your institution is protected, and we handle every insurance matter.
What does the revenue-sharing structure look like?
A transparent 50/50 split: half of all camp revenue goes directly to your department as profit, structured as third-party NIL, while the other half covers our operational costs, including technology, insurance, marketing, staffing and support.
What does our department need to provide?
Your involvement is minimal: a marketing partnership (we provide all materials), facility access for camps (we can help source third-party facilities if needed), and brand authorization. We handle all operations, logistics, technology, insurance and marketing.
Can we customize the program for our needs?
Yes. We have a proven model, but we work with each department to tailor camp frequency, pricing, sport selection and revenue allocation to your goals and constraints.
How does this comply with Title IX?
Our model creates equitable opportunity across all varsity sports. The third-party NIL structure and a recurring camp schedule for each sport are designed to support Title IX compliance while giving every student-athlete fair access. Questions? Email [email protected].
Let’s build revenue and NIL for your department.
Learn more
Fill out a quick form
Two minutes, no commitment
Email[email protected]
Talk to our partnerships lead